Mugler Announces New Documentary "Inside the Dream" Ahead of 50th Anniversary

Fashion

Sep 16

PARIS, September 16, 2024 (V SHADES) – Mugler, the French fashion and fragrance house, has announced the release of a documentary titled Inside the Dream: Mugler. Directed by Matthieu Menu and produced by Terminal 9, the documentary provides an in-depth look at the preparations for the house's 50th anniversary, focusing on key events such as the creation of the Spring/Summer 2024 runway show by Fashion Creative Director Casey Cadwallader.

Since its founding in 1974, Mugler has become recognized for its impact on both fashion and fragrance, with notable collaborations with artists like Beyoncé, Lady Gaga, and Dua Lipa. Inside the Dream takes viewers behind the scenes of the creative processes that have shaped the brand's unique identity.

The 60-minute film features exclusive footage from the development of Mugler’s fashion shows and fragrance campaigns, including the creation of the Angel and Alien fragrance advertisements starring Hunter Schafer and Anok Yai. It also highlights the recreation of the chrome robot Maschinenmensch from the Fall/Winter 1995-1996 'Cirque d’hiver' collection, worn by Zendaya at the premiere of Dune 2.

Danièle Lahana-Aidenbaum, Global Brand President of Mugler Fashion & Fragrances, commented on the brand’s milestone: "50 years of Mugler is a testament to the power of bold creativity. With Fashion Creative Director Casey Cadwallader, the brand continues to honor Manfred Thierry Mugler's transformative legacy and shape the future of fashion and fragrance together, with its iconic designs and groundbreaking innovations."

The documentary includes interviews with fashion insiders and personalities associated with Mugler, such as Pat Cleveland, Iman Bowie, Zendaya, and Paris Hilton. Industry figures like Cyril Chapuy, President of L'Oréal Luxe, and Olivier Cresp, Master Perfumer at DSM-FIRMENICH, also appear to discuss the brand's influence on fashion and fragrance over the years.

Inside the Dream: Mugler will premiere in France on Canal+ on September 25, 2024, and will be made available on international platforms, including Prime Video, at a later date.

For more information, visit Mugler’s official website.

Source: Mugler Parfums via PR Newswire