New Pickleball Apparel Line, Pickle Diva Sportswear, Officially Launches

Photo Credit: Pickle Diva Sportswear

WEST CHESTER, PA, August 27, 2024 (V SHADES) - Pickle Diva Sportswear, a new apparel line dedicated to pickleball enthusiasts, has officially launched. The brand offers six vibrant collections designed to celebrate the dynamic energy and fun of the sport, both on and off the court.

Pickle Diva Sportswear’s clothing line features a bold color palette intended to make a statement while playing or casually wearing the brand. The collections are curated with the unique needs of pickleball players in mind, aiming to embody the spirit of the game and encourage players to "unleash their inner champion."

“Our goal is to create casual and comfortable clothing that players can wear on the court when playing pickleball with their friends, and off the court when they are out and about,” said Adriana Falco, founder of Pickle Diva Sportswear. Falco, a marketing veteran with over 30 years of experience, was inspired by the camaraderie and passion she observed within the pickleball community.

Pickleball is among the fastest-growing sports globally, and Pickle Diva Sportswear aims to cater to both recreational and serious players.

The idea for Pickle Diva Sportswear was conceived by Falco after her first experience with the sport in September 2012. Despite initial setbacks, including being turned down by an investor in 2018, Falco revived her vision in 2023, recognizing a continued demand for pickleball-specific apparel as the sport's popularity surged.

“We are also excited to contribute to the growing pickleball community,” Falco added. “It will be great fun to see people wearing our brand, and we are excited about how the brand will continue to evolve.”

Pickle Diva Sportswear is now available for purchase online and at select pickleball tournaments. For more information, visit picklediva.com.

Source: Pickle Diva via PR.com