Pacsun Partners with Paris Hilton to Launch Exclusive Merch Collection Tied to New Album

Photo Credit: Kevin Ostajewski

LOS ANGELES, September 6, 2024 (V SHADES) – Pacsun has announced a collaboration with Paris Hilton to launch an exclusive merchandise collection celebrating the release of her new pop album, Infinite Icon. The limited-edition collection features five unique styles, drawing inspiration from Hilton’s signature style and the album’s artwork, which was photographed by Brian Ziff.

The collection includes a cropped tank, two boyfriend tees, a baby tee, and a hoodie. The pieces are designed to reflect Hilton’s bold and futuristic Y2K aesthetic and are available in sizes ranging from XS to L, priced between $25 and $65. The merchandise is available for preorder through Pacsun’s website and in select stores.

"I'm so excited to launch this exclusive 'Infinite Icon' capsule collection with Pacsun – and it's even more special that it launches the same day as my album. Pacsun has been the perfect partner to connect with so many of my fans and to bring the creative universe we created for the album into the world of fashion”, said Hilton.

The collaboration further strengthens Pacsun’s connection with youth culture, following previous partnerships with artists like A$AP Rocky. Pacsun CEO Brie Olson highlighted the alignment between the brand’s vision and Hilton’s collection. "Collaborating with Paris Hilton on this collection has been meaningful because of our shared beliefs and commitment to making the world a better place for the next generation," Olson said.

To celebrate the launch, Hilton will appear at Pacsun’s Soho Flagship store in New York City on September 7. Attendees will have the opportunity to customize their collection pieces and enjoy a listening party for Hilton’s new album.

For more information about the collection, visit Pacsun’s website.

Source: Pacsun via PR Newswire