Pandora Launches Holiday Jewelry Collection with BE LOVE Campaign

Pandora Brand Ambassadors Chloe and Halle Bailey star in Pandora’s new BE LOVE Holiday campaign ● Photo Credit: Pandora

NEW YORK, October 28, 2024 (V SHADES) – Pandora, a jewelry company specializing in hand-finished, customizable pieces, has released its new holiday collection, featuring Global Brand Ambassadors Pamela Anderson, Chloe and Halle Bailey, Agyness Deyn, and Jocelyn Corona. The collection is part of Pandora’s ongoing BE LOVE campaign, which encourages meaningful connections and gifting during the holiday season.

Pandora's Creative Directors, A. Filippo Ficarelli and Francesco Terzo, explained the inspiration behind the holiday collection, stating, "We wanted to capture the festive, joyful mood of the season by tapping into the power of light in all its expressions."

The holiday collection showcases jewelry pieces inspired by the themes of love and light, including celestial designs, bows, and iconic holiday symbols. According to Pandora, each piece is crafted from premium materials such as sterling silver, 14k gold, hand-blown Murano glass, and lab-grown diamonds.

Luciano Rodembusch, Pandora’s General Manager-SVP for North America, highlighted the importance of the holiday season for the brand, saying, "The holidays are important to our brand because it's a season about celebrating connections. Pandora aims to cultivate an emotional connection with customers, and jewelry offers a special token of that sentiment."

For more information, visit www.us.pandora.net.

Source: Pandora