HEYDUDE Partners with Jelly Roll for Limited-Edition Shoe Collaboration
WESTWOOD, October 8, 2024 (ENTERTAINMENT INTERVIEWS) – HEYDUDE has announced a global partnership with Grammy-nominated singer and songwriter Jelly Roll, coinciding with the release of his album Beautifully Broken on October 11. As part of this collaboration, the duo has co-designed a limited-edition shoe inspired by themes from the new album.
The limited-edition design, featuring the Wally Slip Canvas silhouette, incorporates a black skull graphic and a gold crackle print on the outsole. Each pair, priced at $79.99, comes with a vinyl copy of Beautifully Broken while supplies last. Fans can purchase the shoes through HEYDUDE's website.
"Jelly Roll is an inspiration to others and as a result, has become one of the most popular and versatile artists in the world," said Paul Nugent, Chief Marketing Officer of HEYDUDE. "He is authentic to his core and embraces what it means to be a Dude. He's a true creative visionary, collaborating on thoughtfully designed products that we know everyone, especially his fans, will love."
In addition to the product collaboration, HEYDUDE and Jelly Roll are partnering with Big Brothers Big Sisters, an organization that provides resources for youth with incarcerated family members.
The long-term partnership will include future product releases and coordinated digital marketing initiatives.
For more information, visit HEYDUDE.
Source: HEYDUDE