Kendall Jenner Becomes the Face of Tory Burch’s New Fragrance, Sublime
Video via Tory Burch
NEW YORK, August 19, 2024 (V SHADES) - American luxury lifestyle brand Tory Burch has launched its latest fragrance, Sublime, in partnership with Shiseido Americas Corporation. The campaign, featuring Kendall Jenner, was photographed by Mert Alas and Marcus Piggott and developed by Be Good Studios.
Photo Credit: Tory Burch
"Sublime is beautiful, it's sexy, it's confident," said Jenner. "I love what Tory does and what she stands for. I want to align with designers who feel genuinely right to me, and this felt natural and organic."
The fragrance campaign includes a video featuring original music by London artist Bakar, covering Edwyn Collins's 1994 track "A Girl Like You." The campaign imagery showcases Jenner holding a sculpture of the Sublime bottle, designed by artist Malin Ericson. The bottle, an abstract interpretation of Tory Burch's Double T logo, features a curvilinear glass body topped with a silver cap and an off-center logo.
"Kendall has a quiet power," said Tory Burch. "She knows who she is and she's fearless. She is an entrepreneur and a role model for so many people, and that was important to me."
Sublime was developed with input from Givaudan Master Perfumer Rodrigo Flores-Roux, Perfumer Christine Hassan, and Shiseido. The fragrance blends leather, rose, osmanthus flower, vetiver, and mandarin with hints of ivy, patchouli, and magnolia, aiming to balance sensuality and strength.
"Sublime is the ultimate way you want to feel: confident, sensual, strong," Burch added.
Sublime by Tory Burch is available in the U.S. at Ulta, Tory Burch boutiques, and on toryburch.com. The fragrance will also be available at additional global retailers in Fall 2024. The full-size 90mL bottle retails for $155, with smaller sizes available.
For more information, visit www.toryburch.com.
Source: Shiseido Americas Corporation via PR Newswire
