M&M'S and kate spade new york Announce Limited-Edition Holiday Capsule Collection

The M&M’S x kate spade new york Capsule Collection ● Photo Credit: Mars, Incorporated

CHICAGO, October 23, 2024 (V SHADES) – M&M'S and kate spade new york have launched a limited-edition capsule collection of handbags, jewelry, and accessories inspired by M&M'S iconic packaging and colorful candy shells. The collaboration, which will be available during the 2024 holiday season, combines elements of both brands to offer a unique collection to consumers.

The collection includes items such as the M&M'S x kate spade new york Embellished Smooth Leather 3D Crossbody and Chain Coin Purse, as well as pieces of jewelry featuring the recognizable shapes and colors of M&M'S. The partnership seeks to merge the distinct designs of kate spade new york with the playful elements of M&M'S branding.

According to Jane Hwang, GM Global M&M'S, "The M&M'S brand has long been committed to bringing people together through colorful fun. Partnering with a brand like kate spade new york, known for joy and everyday celebrations, is the perfect complement this holiday season."

Charlotte Warshaw, VP of Americas Wholesale, Global Licensing & Collaborations at kate spade new york, highlighted the synergy between the two brands, stating, "This iconic collaboration with M&M'S delivers vibrant pops of color, playful patterns, and dimensional textures, putting front-and-center our Gen Z customer."

The collection will be available starting November 1, 2024, in select M&M'S and kate spade new york stores, as well as online at MMS.com and katespade.com.

For more information, visit MMS.com or katespade.com.

Source: Mars, Incorporated