GU Collaborates with Luxury Brand rokh for New Fashion Collection

Photo Credit: CU

NEW YORK, October 22, 2024 (V SHADES) – GU, a sister brand of UNIQLO, has announced a new collaboration with rokh, the luxury fashion brand founded by designer Rok Hwang. The collection, which features 16 pieces, combines rokh's reinterpretation of traditional aesthetics with GU's affordable approach to fashion.

The collection includes key items like a quilted jacket that can be transformed into a cape and a two-piece coat designed to be worn in multiple ways. Hwang emphasized the focus on versatility and customer needs, stating, “The inspiration behind this collection comes directly from our customers. We wanted to create clothing that aligns with their desires and is easy to wear.”

The collaboration will be available online and at GU's NY SOHO flagship store, which opened in September.

The GU x rokh collection launches on October 18th at GU NY SOHO located at 578 Broadway in New York and online at https://www.gu-global.com/us/en/.

Source: GU