New Era Cap Signs Multi-Year Agreement with Team USA for LA28 Olympics

Photo Credit: New Era Cap, LLC

BUFFALO, N.Y., June 11, 2024 (V SHADES) - New Era Cap, LLC, an international sports and lifestyle brand, has announced a multi-year agreement with the U.S. Olympic and Paralympic Teams. This agreement designates New Era as an official product partner, providing exclusive headwear and apparel for Team USA athletes through the 2028 Olympic and Paralympic Games in Los Angeles. The partnership covers the Olympic & Paralympic Games in Paris 2024 and the Winter Games in Milan 2026 as well.

As part of the agreement, New Era will supply U.S. Olympians and Paralympians with headwear starting from the moment they join the teams, continuing through their participation in Paris. This marks the first official product partnership for Team USA with a brand specializing in headwear.

"We are excited to be expanding our relationship with Team USA, reflecting not only New Era's legacy in the American sporting scene, but our brand's global influence on fashion and culture," said Todd Sokolowski, Director of Licensed Products at New Era Cap. "The honor of earning the title 'Olympian' or 'Paralympian' is a moment fit for glory, and New Era is proud to equip the inspiring U.S. team with headwear and apparel as they chase the podium in Paris."

New Era has provided athletes with Team USA-branded caps featuring the phrase "Made It" embroidered on the underside of the visor. Additionally, at the Team USA Welcome Experience in Paris, athletes will receive three exclusive caps: a bucket hat, a beret, and a trucker-style cap.

Peter Zeytoonjian, Senior Vice President of Consumer Products at the U.S. Olympic & Paralympic Properties and LA28, emphasized the importance of the partnership: "The athletes have been waiting their entire lives for this moment and we don't take that lightly. It is our responsibility to make the experience as special as possible with the best brands, like New Era, to help us support them achieve their dreams."

New Era's partnership with LA28 is expected to bring a fresh look to the first summer Olympic and Paralympic Games in the United States in more than three decades. The company also announced its six brand ambassadors for the 2024 Paris Olympics: Claire Curzan (Swimming), Shawnti Jackson (Track and Field), Ilona Maher (Rugby), Gerek Meinhardt (Fencing), Fred Richard (Gymnastics), and Jayson Tatum (Basketball).

Fans can purchase Team USA limited edition caps and apparel from New Era, which includes a variety of cap styles such as the 59FIFTY, 39THIRTY, 9FIFTY Snapback, 9FORTY, and others. The collection also features Team USA T-shirts and hoodies. These items are available for purchase at neweracap.com/collections/olympics.

For more information on New Era's global partnerships and offerings, visit www.neweracap.com.

For additional details about Team USA, visit TeamUSA.org.

Source: New Era Cap LLC via PR Newswire