Surf Icon Joel Tudor Returns to Birdwell as Brand Ambassador

Joel Tudor ● Photo Credit: Tommy Pierucki

IRVINE, Calif., July 1, 2024 (V SHADES) - Birdwell, an American beach brand known for its handmade premium boardshorts, has announced the official sponsorship of renowned longboarder Joel Tudor. This partnership marks a significant milestone in the long-standing relationship between the San Diego-based surfer and Birdwell, which began when Tudor was 18 years old.

Tudor, now 48, received numerous bespoke shorts from Birdwell during the early years of his surfing career through Mitch's Surf Shop in La Jolla, Calif. He wore his "lucky" Birdwell boardshorts while competing around the world, including when he won his first World Surf League title in 1998.

"This partnership has been a long time in the making," said Tudor. "For years I carried a lucky pair of [Birdwell] shorts on all my travels. I had [Birdwells] on when I won my first World Surf League title in 1998, [and] have worn them in countless grappling matches since. Now I get to rep the [Birdwell] label for the rest of my years in this fantastic life of surf!"

As part of this collaboration, Birdwell will work with Tudor to develop a custom line of products, including his famous "lucky" shorts. Tudor will also contribute to surf and jiu-jitsu content, including film projects, photo trips, and more. Birdwell and Tudor plan to support the surf community through contests and interactive initiatives.

"Joel is a true icon and treasured in the culture of surfing," said Eric Crane, CEO of Birdwell. "Working with him two decades ago at Op, I witnessed his incredible work ethic and brand impact. I'm proud to welcome Joel home to Birdwell, and help bring his ideas to life."

For more information, visit www.birdwell.com and follow @birdwellbeachbritches on Instagram for updates.

Source: Birdwell via PR Newswire