Julia Collier, Former SKIMS Marketing Leader, Appointed Chief Marketing Officer of J.Crew
Julia Collier, Chief Marketing Officer, J. Crew • Photo Credit: J. Crew
NEW YORK, December 5, 2024 (V SHADES) – Retail company J.Crew Group has announced the appointment of Julia Collier as Chief Marketing Officer for its J.Crew brand, effective January 6, 2025. Collier, who most recently served as Senior Vice President of Marketing at SKIMS, will oversee brand marketing and brand creative for J.Crew. Based in New York, she will report directly to Libby Wadle, Chief Executive Officer of J.Crew Group.
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"J.Crew's focus on cultivating meaningful customer connections and creating unforgettable moments has helped sustain our brand and enabled us to attract some of the most creative and innovative minds in fashion and retail. In Julia, we have found a distinguished marketing leader who brings an ideal combination of brand-building expertise, fashion industry knowledge, and passion for culturally-relevant marketing strategies that will drive even greater engagement. Her versatile background, proven leadership capabilities, and forward-thinking approach will be a valuable addition to our team as we continue to build on our momentum," said Wadle.
Collier brings nearly two decades of experience in the fashion and marketing industry. During her tenure at SKIMS, she built and scaled a 40-person marketing team responsible for brand marketing, social media, influencer marketing, and brand creative. Her leadership included initiatives such as high-profile brand partnerships with the NBA, WNBA, and Team USA, as well as collaborations with luxury brands like Fendi, Swarovski, and Dolce & Gabbana.
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"I'm thrilled to be joining J.Crew. This is an iconic American brand that has been at the forefront of consumer consciousness for decades and holds a unique space in culture, both past and present. I look forward to partnering with Libby, Olympia, and Brendon to deliver impactful customer-centric experiences that drive the brand into this next chapter," said Collier.
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Collier’s earlier career included roles as Senior Director of Brand Marketing and Creative at A.L.C., Director of Creative Production at Wednesday Agency, and Brand Director at Nicola Formichetti Studio, where she led Diesel's rebranding efforts. Additionally, she served as a Brand Manager for Rugby Ralph Lauren, overseeing digital creative projects. Collier holds a Master's Degree in History of Art and English Literature from the University of Edinburgh.
"Julia is an outstanding leader with an impressive track record of developing and executing innovative marketing strategies that achieve results. She brings an extensive network of relationships and a relentless approach that complements the world-class teams we have built at J.Crew. As the J.Crew brand enters its next chapter, Julia's sense for what is both current and authentic will accelerate the growth and relevance of the brand," said Kevin Ulrich, Chairman of J.Crew Group’s Board of Directors.
J.Crew Group is an omnichannel retailer operating brands such as J.Crew, J.Crew Factory, and Madewell, with over 500 retail stores and a robust e-commerce presence. Learn more at www.Jcrew.com.
Source: J.Crew Group
