Khloé Kardashian Partners with Luxe Brands to Launch First Signature Fragrance, XO Khloé
XO Khloé, The Debut Fragrance by Khloé Kardashian • Photo Credit: Luxe Brands
NEW YORK, November 27, 2024 (V SHADES) — Beauty company, Luxe Brands, has announced the launch of XO Khloé, the first signature fragrance by Khloé Kardashian. The fragrance debuted on November 25th at luxury retailer Harrods in the UK and will launch in North America at Ulta Beauty on December 1, 2024, with additional global rollouts planned for Spring 2025.
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Kardashian collaborated with Luxe Brands to design the fragrance, which features a blend of floral, musky, and woody notes, including crystallized rose petals, praline, sexy musks, and soft woods. The scent was developed by award-winning perfumers Alberto Morillas and Clément Gavarry of Firmenich.
“Creating this fragrance has been such a special journey for me. I take a hands-on approach to any project I am involved in, and I wanted every detail of XO Khloé to feel intentional and purposeful. From the bottle design to the campaign – I was fully integrated into the process from start to finish. I'm especially proud of the scent, it was something we spent a lot of time on to make sure it was perfect, and I'm so happy with the final product. I cannot wait to share it with everyone,” said Kardashian.
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“Khloé is one of the most influential people in the world. We know she has the power to both disrupt and accelerate the fragrance category. In bringing Khloé's brilliant vision to life, our intention was to deliver a beautiful fragrance and an immersive, high-level brand campaign that resonates with Khloé's audience and consumers globally… We are thrilled to break ground on the blueprint of a premium, legacy brand,” said Noreen Dodge, Chief Marketing and Strategy Officer of Luxe Brands.
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Tony Bajaj, CEO of Luxe Brands, added, “From the beginning, we set an unwavering goal to develop high-quality fragrances that inspire consumers around the world with best-in-class execution and next-level innovation for the long-term. We are honored to partner with Khloé on a brand proposition that surpasses these expectations. Her strategic and forward-thinking approach is evident in all aspects of this launch. And the demand has been unprecedented – we look forward to the rollout in Spring 2025 and beyond.”
For more information, visit www.luxebrands.com.
Source: Luxe Brands
