Bloomingdale’s and Warner Bros. Discovery Announce The White Lotus x AQUA Collection
NEW YORK, January 27, 2025 (V SHADES) — Retail company Bloomingdale’s has announced The White Lotus x AQUA, a collection created in partnership with Warner Bros. Discovery Global Consumer Products. The collection coincides with the upcoming third season of the HBO Original Series The White Lotus and features a curated selection of women’s apparel and accessories.
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Set to launch online and in stores on February 3, the collection includes two-piece sets, dresses, swimsuits, and accessories such as crochet totes and sandals. Inspired by the series’ third season, which takes place in Thailand, the collection incorporates floral prints and tropical designs. Additional pieces include hoodies, t-shirts, and joggers.
"At Bloomingdale's, we strive to align our marketing initiatives with the most exciting moments in culture. This partnership with Warner Bros. Discovery, inclusive of the exciting AQUA collaboration with The White Lotus, a bonafide cultural phenomenon, is another example of fulfilling this customer appetite. We're proud to offer our shoppers a unique way to experience the magic of the show, both in-store and online," said Frank Berman, Executive Vice President and Chief Marketing Officer of Bloomingdale’s.
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The collection will be available in all Bloomingdale’s stores and on Bloomingdales.com, with a dedicated window display at Bloomingdale’s 59th Street location. The third season of The White Lotus premieres on February 16 at 9 p.m. ET/PT on HBO and will be available for streaming on Max.
For more information, visit www.bloomingdales.com.
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Source: Bloomingdale’s