Perry Ellis International Announces Partnership with NHL and NHLPA for 4 Nations Face-Off
Matthew Tkachuk in Perry Ellis • Photo Credit: Perry Ellis
MIAMI, NEW YORK, and TORONTO, January 23, 2025 (V SHADES) — Fashion and lifestyle company Perry Ellis International, Inc. (PEI) has partnered with the National Hockey League (NHL) and the National Hockey League Players’ Association (NHLPA) for the 4 Nations Face-Off tournament. The event will feature NHL players from Canada, Finland, Sweden, and the United States and will take place from February 12 to 20, 2025, at the Bell Centre in Montreal and TD Garden in Boston.
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As part of the agreement, Perry Ellis will provide tailored styles for Team USA players’ off-ice appearances during the tournament. Florida Panthers forward Matthew Tkachuk, who will represent Team USA in the event, has been named the Perry Ellis Off-Ice Ambassador and will feature in the brand’s promotional content throughout the NHL season.
“We are excited to welcome Perry Ellis to the NHL family to engage our passionate fans in the United States around 4 Nations Face-Off. The brand has done a tremendous job bridging the cultural intersection of sports and fashion, and this breakthrough partnership allows our League to be a part of that greater conversation. We're excited to see how they engage with our fans and for our fans to experience what Perry Ellis has to offer,” said Max Paulsen, NHL Vice President, Global Business Development.
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“Perry Ellis has done an excellent job showcasing Matthew’s personality and versatility with and through their product line, and we look forward to their support of the NHLPA members representing USA at the 4 Nations Face-Off,” said Eric Epstein, NHLPA Director, Sponsorship and Player Marketing.
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The Perry Ellis brand will also be featured prominently on the NHL’s Digitally Enhanced Dasherboards during nationally televised tournament games on ABC, ESPN, and TNT. Additionally, the company will host an activation at the 4 Nations Face-Off Fan Village in Boston from February 15 to 17, 2025, allowing fans to interact with the brand and explore its latest collection.
Perry Ellis International, founded in 1978, designs and distributes men’s and women’s apparel, accessories, and fragrances under various brands. For more information, visit www.perryellis.com.
Source: Perry Ellis International
